My entrepreneurial interests in producing dancewear began when I was about 14. I asked my mom to help me make a wrap skirt that was cuter than what was available is stores. At the time, all of my friends at my studio, The Dallas Ballet Center, wanted a skirt. My good friend Kailey Andriot and I learned how to sew and started a business called Ballet Jupé making skirts for our friends. Eventually, we caught the eye of Randy Boyse, owner of Sandy's Shoes & Dancewear and he began selling our skirts without taking any profit for about 6 months before he started buying our skirts wholesale. Soon after that we started picking up more stores.
After moving away from Dallas to study with the Pacific Northwest Ballet's Professional Division, and with Kailey pursuing school at SMU, it was difficult to maintain the partnership. I was interested in expanding the dancewear line including new designs for leotards and legwarmers. In 2011, at 20 years old, I started Jule Dancewear. I was able to create great fitting, simple styles with bold colors and quality fabrics that dancers of any type can look and feel great in.
Currently we are producing leotards, ballet skirts, and legwarmers. All products are fabricated in Dallas where quality control is high.
Our biggest selling product are our wrap skirts. We provide an ever changing range of fabrics and prints from fun to sophisticated. The skirts are cut shorter than other wrap skirts providing the look of longer legs. We have sold thousands of wrap skirts over the years. The swing skirts are all stretch content and tie on the side. They are great for younger dancers that can simply pull the skirt on and off.
Our Razorback and Tank cut-out leotards are designed with support in mind. I designed both to emulate the support you would get from a sports bra and with a simple design that is flattering on most every body type. Both are available in an array of various colors and trims that are sure to stand out.
The thigh-high legwarmers are made out of a cotton jersey that keep your legs warm without adding the bulk of a heavy knit. They feature a drawstring on the side where you can scrunch one side up to show your feet and ankles. They are also unisex.
We have over 50 stores around the US and two in Canada. We also have an online store at www.juledancewear.com
Since all of our products are made in the US, orders are usually shipped out the next day.
Overall it has been a very fun and creative learning process for me being able to design as well as learning the in's and out's of running a business.